Meet the On Target Marketing team:

 

Steve Paul, Principal

Steve has more than 20 years of marketing and editorial experience in high-tech, business-to-business media and publishing for companies such as CMP Media and Reed Business Information.

Steve has been the marketing director for leading brands such as EE Times, Electronics Supply & Manufacturing, EDN and Electronic Business.

Steve was also previously the director of interactive marketing for TechOnLine, an online education and information resource for the engineering community.

Steve specializes in building strategic, integrated marketing plans, sales tools and Webcasts that exceed customer expectations.

To contact Steve, call 617-795-1992 or send an email to
Steve@OnTargetMarketing.net

Lauren Gibbons Paul,
Editorial Services Director

Lauren has more than 15 years of experience as a writer
and editor for leading business and technology publications, including eWEEK, CIO, CSO, CMO, Darwin, Managing Automation and Network World. She has also done research assignments for a number of well-known analyst firms including Forrester Research Inc. and Jupiter Media.

Lauren also specializes in writing custom whitepapers and annual reports for high-technology vendors.

Peter Micheli, Account Director

Peter has over 20 years of electronics trade magazine and web site marketing experience. At Reed Business Information (formerly Cahners) he served as Marketing Director for Test & Measurement World, and then EDN and CommVerge. Prior to joining Reed, Peter served as a Market Research Manager for electronics publications at Morgan-Grampian Publishing Company. He holds a B.S.B.A degree from Boston College and an M.B.A from Babson College.

 

Rachel DiGiovine, Project Manager/ Marketing Specialist

Rachel has over 8 years of marketing communications experience with a strong track record for delivering results. Rachel specializes in managing lead generation programs, media relations, collateral development, and marketing strategy. Most recently, she served as director of marketing for cMarket, a web-based technology services company. Prior to cMarket, Rachel served as a marketing director for TechOnLine, an e-learning information Web site for electronics engineering professionals.