Attract… Connect… Interact…
Relationship Marketing is the secret to long term success for businesses in Michigan’s Thumb. Our smaller population means fewer potential prospects, so connecting & staying in touch with existing & new clients is essential. Let me help!
Custom Marketing for Small Businesses
Every business is unique & so are their clients, so their marketing needs to be too. Understanding who your target customers are, where they live, what media they consume, what their behaviors and attitudes are, & what they respond to are all part of the demographic/psychographic profiles that marketers use.
The last 20 years have turned marketing into a whole new ballgame with social media, SMS text messages, email, customized TV & radio platforms, blogs, AI content, videos, & so on. Most businesses don’t have the time to stay updated on all of these options, so they either freeze in fear & don’t promote, or spend more money than they need to on ineffective tools. Sound familiar?
I have spent the last 22 years working with hundreds of businesses in Michigan, helping them create marketing plans, taking (then teaching) classes on the new mediums, & finding the right ways to market. I’d like to share insights with you to help you succeed, & encourage you to sign up for my email list. In 2-4 emails a month, I will keep you updated on some key free & low cost tools to help you grow! As a former SBDC Certified Small Business Consultant, I get updates on grants, training, & assistance for small businesses, and will share resources with you.
Lisa Kenny, Owner & Relationship Marketing Specialist
Let me handle your marketing, so you can focus on your business!
Full Service (I do it all for you) or A la Carte individual services, On Target Marketing makes it easy to keep your business busy serving customers, not trying to learn the newest social media platform.
How Full Service Marketing Works
1
Schedule A Free Consultation
Let’s chat online to learn more about your business, customer profiles, immediate & long range needs. We will meet via Zoom & go over your goals so I can develop a plan.
2
Custom Proposal Developed
Based on the results of our initial consultation, I will put together a proposal with customized solutions & clear pricing. After you review, we meet again to discuss any modifications & get started!
3
Onboarding & Setup
Once we agree on a plan, I’ll review all current branding & marketing, check all your online profiles, develop a target customer profile & write a marketing plan. You’ll review & approve the plan & submit your monthly retainer, I get right to work! I’ll send proofs for you to review prior to anything being posted or placed as I get to know your brand voice and style.
4
Implementation
For full service marketing clients, at first we will meet a couple times a month to ensure that we are well synced, then most clients have me run with it & we meet monthly to review new projects. Any paid advertising is billed directly to the client net, with no additional ad agency markup. All marketing calls are forwarded to me, also saving you time!
Your Questions, Answered
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We offer a range of services including:
Graphic Design & Copywriting for all media including printed promotional pieces, blog posts, flyers, social media content and more.
Sales Coaching & Custom Sales Training for small business owners, retail stores, B2B sales professionals
Promotions that Get People Buying because small businesses can’t afford to waste money on just “getting your name out there”, all promotional pieces are designed to get results.
Traditional Offline Marketing including radio, newspaper, direct mail, signage, flyers, business cards, rack cards, banners, yard signs, posters, and imprinted giveaway items…because its important while marketing in Michigan’s Thumb Area.
Customer Rewards Programs and Customer Relationship Marketing CRM Setup In rural areas, you have a much smaller base of potential customers, and getting them back in for repeat business is crucial for success.
Website Updates including blog posts, product/service photos, etc once your web designer is finished.
Social Media Marketing whether you want someone else to manage it completely or just need to learn how to make it work for you, I can help.
Full Service Marketing Many clients end up choosing to have me take care of all their marketing for them so they can focus on their business.
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Familiarity of the unique business ecosystem we have in Michigan’s Thumb. I have been involved in local business in Sanilac and Huron Counties for most of my life and career, and have worked with hundreds of local businesses in the last 30 years to help them grow.
No agency commissions. Many marketing companies base their fees on how much is being spent on advertising, so they are incentivized to spend more. They make money by spending your money on advertising. I offer a flat monthly retainer for my contract clients and work very hard to keep actual advertising and print costs as low as possible.
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You can reach us anytime via our contact page or email. Meetings can be done on site, meeting in a coffee shop, or via Zoom.
I discourage phone calls mainly because our cell service is very spotty and about half the time, my incoming calls don’t get through and voicemails aren’t delivered for days. You can also text once we get established…those always seem to get delivered!
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We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.
Every project and client is different, so every project is quoted in writing before work is started.
If you need printed items like banners, flyers, business cards, postcards, etc, I check with at least 3 different sources to get you the best price.
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We meet either virtually or in person to discuss your goals and needs, then I get you a written proposal with exact pricing.
For my full service clients, after our initial meeting, I will draft an annual marketing plan within the budget and goals we determine, and every month you are billed 1/12th of the contract amount. We meet more in the initial setup time, then once a month after that. Before any ads are placed or printed materials are ordered, you will get a proof to approve.
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My specialties are privately owned retail stores, restaurants, small agritourism businesses, health/wellness and service businesses in the Thumb of Michigan.
I also work with numerous Chamber of Commerce groups, DDA’s, Small Town Municipalities, local nonprofits and B2B sales organizations.
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This is one area I usually refer to other specialists in the area like Business Soil of Harbor Beach, Clear Ideas of Sandusky, or My Cup of Media of Sandusky. Often I will work with you after the site is designed if you are already a client, to keep things updated.