Every business is unique & so are their clients, so their marketing needs to be too. Understanding who your target customers are, where they live, what media they consume, what their behaviors and attitudes are, & what they respond to are all part of the demographic/psychographic profiles that marketers use.

The last 20 years have turned marketing into a whole new ballgame with social media, SMS text messages, email, customized TV & radio platforms, blogs, AI content, videos, & so on. Most businesses don’t have the time to stay updated on all of these options, so they either freeze in fear & don’t promote, or spend more money than they need to on ineffective tools. Sound familiar?

I have spent the last 22 years working with hundreds of businesses in Michigan, helping them create marketing plans, taking (then teaching) classes on the new mediums, & finding the right ways to market. I’d like to share insights with you to help you succeed, & encourage you to sign up for my email list. In 2-4 emails a month, I will keep you updated on some key free & low cost tools to help you grow! As a former SBDC Certified Small Business Consultant, I get updates on grants, training, & assistance for small businesses, and will share resources with you.