Full Service Marketing
All your marketing handled for you, so you can focus on running your business. Includes a custom 1 year marketing plan, target customer profiles, social media management, copywriting & graphic design for all marketing materials & ads, email newsletter, customer surveys, CRM setup & optimization, direct mail, or any other marketing that makes sense for your business within your budget.
Marketing Plan for DIY
Marketing is an ongoing activity for the life of your business. It can be very costly if not well managed, so a marketing plan is a solid tool to help you know the who, what, where, why, how & how much $$ you need to reach your goals. Working with you, I create a plan that will resonate with your customers and drive traffic. Then I’ll teach you how to follow through!
CRM Optimization
Whether its your own built in Customer Relationship Management (CRM) found in many industry software programs, Hubspot, or Constant Contact, I can help you leverage the power of autoresponder sequences for nurturing leads into buying customers, get reviews from satisfied customers, run surveys, & stay in touch with your existing clients to boost repeat traffic and referrals!
Direct Mail Campaigns
Wait, what? Who uses direct mail anymore? Isn’t it really expensive? What if I told you that in the last 23 years, I have tracked results from every marketing campaign for my clients, and highly targeted, personalized direct mail still gets the most sales back in your business than any other media? Its true. Sales letters, referral programs, greeting card invitations to events, postcards, & thank you cards all work wonders.
Event Marketing
Grand Openings, Inventory Reduction Sales, Fashion Shows, Anniversary Promotions, Small Business Saturday, Fundraising Sales for local Charities, Cross Promotions within a Community, whatever special event you have and want to get the biggest ROI ever, let me handle it for you! No matter what the business, there is some sort of event we can do to help you reach more customers!
Promotional Products
From the start of time, businesses have used imprinted giveaway items to “get their name out there”. Calendars, pens, sticky notes, magnets….you probably have at least 5 on your desk right now from other companies. But the key is to find something unique to your industry, useful for your customer, aligns with your brand, and fits in your budget. Let me help you find something just right!
Content Creation
Need to connect with your audience? From blog posts & lead magnets to ad campaigns on social, print, radio, email & direct mail, I’m here to help you create content that reaches your clientele on an emotional level and gets them to act. Let’s work together to develop content that drives engagement and delivers results.
We start by identifying core characteristics of your customer base, then everything is written to appeal to them in the formats they want to experience it including email newsletters, direct mail, social media, blog posts, and white papers.
Sales Strategy & Coaching
Do you have a sales strategy? Do your salespeople have the tools they need to do their job well? Are your marketing materials updated, easy to understand, and include a call to action? Are you scared to sell because it seems so pushy? Every business needs revenue to grow, let me help you get the knowledge, tools & confidence to tackle sales with ease.
From custom sales training & motivation seminars for your entire staff in your business to one on one sales coaching for new or seasoned route sales professionals, I can help you increase your sales and profit based on my experience doing just that in every sales role of my life.
Retail Owner Coaching
You probably opened your store because you love the products yourself, & saw a need in the community. Chances are you never learned about inventory management…Do you understand Open to Buy, how to budget for a season, when & how to do markdowns? Do you need help with merchandising, motivating sales staff, or anything else in retailing? I have a lifetime of knowledge on this from our family stores, a college degree in Retail Buying & Store Managment, and have worked 1 on 1 with over 50 different boutique and store owners in the last 25 years.
